Alexander Technique teachers know that trying to work exclusively with a person's troublesome arm is not ultimately effective - it's essential to also know how that arm fits in with a person's entire coordination. Those teachers and trainees in my coaching group know that same thing applies to Facebook: it is part of a holistic strategy. Facebook is your arm - but what is the whole body of your business strategy?

As usual in our secret Facebook ATSuccess group - a wide variety of topics came up for inquiry. Here is a sampling of some of my comments and answers posted to the group. Some group members prefer just to read my summaries, and not participate in the group. I think each of us needs to find a way to make mentoring work, but I am adamant that being in a mentoring group like this will accelerate, deepen and satisfy your desire to create a healthy Alexander Technique teaching practise.

As 2013 closes off, there are lots of retrospectives being written.

Are you writing yours?

Why bother looking back when all you want to do is go forward? The past is the past, right? Wrong. The past is right here being you right now. Everything that happened is you right now. I think that all that matters now is what you do next, but you need to know what is and isn’t working for you…

Are you going to repeat 2013 or do something different?

It’s worth considering, this question.

What Happened To Me In 2013

Coming to the end of the year, and I am planning the special series of blogs for January. I will be exploring with teachers and students in my group how to use Facebook to connect to the students you love working with. Are you a teacher focused on building your practise? Then I have managed to gather together an eclectic group of teachers who are united by their passion to make this career work, and help each other doing it. There is no other Alexander Technique group of teachers and students like this in the world.

And here's me thinking it was a quieter week! I see from all my posts - which are always in response to requests and exploration in our Facebook group - that this has been a busy week exploring concepts and ideas to get more students, and grow your business. Membership is open any time, just go to this link to sign up.

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Steven Shaw is a living example of the power of the niche approach in spreading Alexander's work. Steven has managed to build a million dollar business around the activity of swimming. Yesterday, his work was featured in The Guardian's Swimming Blog…

It's the crazy season, but that does not stop my members from continuing to work on their Alexander Technique teaching success. While a lot of people are off to a party, they are here pursuing their passion to stay awake and realise a dream. It's a big purpose, and I am privileged to be learning from them all.

The Six-Day War was fought between Egypt and Israel from June 5th and June 10th, 1967.

I was a youngster at the time, but one of my oldest and dearest friends is an Egyptian actor who was conscripted into the army as a result. He is an artist, and like me, abhors the whole concept of murder and mayhem as a way to handle disagreements.

Alexander Technique is a difficult sell - I think we all know that.

How do you sell air? How do you sell nothing? Any words you use - as I expressed in my previous blog - end up situating you with a dozen other techniques, all available at half the price of your lesson and much easier to understand.

They give you a set of exercises!

This week, like every other, the members in my coaching group are continuing to focus on their business skills, and how those skills relate to their teaching skills. I think one of the big surprises when you start to work on your Alexander practise, comes when you realise that the service you offer is inextricably bound to the business you are creating - it's not possible to separate the two, as some of the comments I made this week illuminate…