Here's a sentence worthy of Alexander longest and most circuitous: As the newly named Invitation Letters into the niched work of each teacher took shape, following an immensely detailed psychological tapestry built over decades of experience creating these things, word starting coming back from students and contacts of many of the teachers participating in this process, that demonstrated the inert power available from participating. Here's a better way of putting all that:

Clarity is Power.

This week we danced along together, some resting, some pirouetting, some in partnerships - but all in different stages of building the engine of each person's practise. How? By creating a well-articulated and compelling invitation to a focused group of people who have a specific set of problems. You can review this series any time you join the coaching group.

Click here now to find out more.

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Niche: the Final Frontier. These are the stories of the Facebook ATSuccess, it's life long mission: to explore strange new activities; to seek out niches and new markets; to go boldly where no Alexander Technique teacher has gone before…

Click here now and join us all.

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It was August 1988, the year of the Brighton Congress and the first time Marj had stepped on to the shores of England since (she said): "…the Germans came and went."

I'd been an Alexander Technique teacher for 8 years, now suffering a humiliating and debilitating injury: I could hardly pick up a cup of tea in my left hand. Three months earlier my father had died; and just before arriving at the Congress, I had dislocated my left shoulder while rock climbing in Sweden.

Quietly continuing our work on generating the engine of your business - a sales letter that will appeal to your chosen niche. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

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What is turning about to be a re-run of my 30 Day Challenge exercise last year, but this time morphing into a series on how to write an effective sales letter that appeals to your niche and bring people to your sessions. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

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A lot of intensive activity in our Facebook group this week as members grapple with creating their first Facebook campaign. This is a bit like my 30 Day Challenge exercise last year, but this time around with a clearer focus on building on specific event. It's not too late to throw your hat into the ring and join us if you want get energized into creating more work? Support is available for less than the price of a monthly Alexander lesson.

Once you have decided who will be reading about your workshop, life gets so much easier.

Instead of walking around in the fog, wondering where your next student will come from, and what you will say to them - now you have a clarity about what kind of person is coming, you can figure exactly how to talk to them.

Now you need to start thinking "Where is their pain?"

You need to be asking the question "What do they really want?"

Beyond the logical answers that most people give. In Yoga, why do people really study Yoga? If you do, why is that?

In our recent CareerThinking session in Tokyo, YogaのMichiko had an interesting epiphany.

She was complaining about a certain type of Yoga partitioner who really got up her goat (irritated her) and was posing the question: how can I manage those types?

You don't.

Don't take clients you don't want; don't take clients that don't match your service and needs. Of course this is not possible without a clear niche approach to your business.

It's been about a lot of different things this week, not just my Facebook series. Alexander Technique teachers making their practices work - that's what this week and every week is about. All available for less than the price of a Alexander lesson once a month. Click here now and join us all.