Here are the 10 most important things you need to know about niches:

1. Alexander Technique is too vast, deep and incomprehensible to sell effectively to a generic audience without a deep pocket and a lot of time.

2. When your resources are limited, an effective way to convince people to learn with you is through creating a deep, empathetic connection via content marketing (blog, FaceBook, twitter, articles, TV, conversations, talks, books, appearances, etc.)

Victoria's blog yesterday, a wonderful talk I read this morning from one of my teachers, combined with my chaotic life that appears every time I move location (I am back in Australia now) has suggested that today I ponder focus, goals and your niche.

Some of you are writing about exploring multiple niches.

What you would love to study next?

Maybe you came to Alexander Technique already knowing a discipline – musicians being the obvious example. Maybe you have something you don't imagine as a "movement discipline" or "activity plan" such as working in an office for 20 years – but that could still work as a niche. I've been encouraging several of my students to blog and identify a market of discouraged salary workers looking for more meaning in their life…

Victoria wrote a delightful comment yesterday:

“The past blogs have interested me immensely, and yet it seems I can’t make heads or tails of what you’re talking about. Could you possibly give us an example Jeremy of what you mean?”

Have you seen Masayuki Suo's wonderful Japanese film "Shall We Dance?" Please watch it, and you will have more of an idea of an the audience receptive to my concept of an online Alexander Technique learning service…

*** (pretend for a bit that you are a Social Dancer) ***

A Guide for Social Dancers

Could you build an online business?

For a community that spat the dummy over teaching in groups, it's quite a move. Of course what is obvious is that kinaesthetic information can not be delivered down an optic fibre.

So how can it work without touch?

Building An Online Alexander Technique Business

Niches are activity plans.

Say you love calligraphy, have done it for years: then you are an expert on that activity. (BTW It might behoove you to read yesterday's blog on Co-ordination Plans.)

You know how to hold the calligraphy brushes, the differing opinions and techniques about this, how the hand changes depending on which style you attempt, how this impacts your arm, the situation of the entire self in relation to that – so many aspects are within your immediate knowledge.

"Oh" they say
(trying to look interested)…

"What is the Alexander Technique?"

Ever dreaded that question?

I know I have. These days, when people casually ask, I just say: "I run a health studio in Tokyo." People rarely go beyond that, which tells me they already got the information they wanted. If they keep asking, it does come out, and there's that question again…

Considering a 5 year lease and committing to $277,704 in rental costs over 5 years, wages of top of that, and a host of other technical, marketing, human, legal and logistical concerns is what woke me up at 3.30am this morning. It's a point of no return – all my planning, thinking and research meets itself at a point where my decision is needed. Mine alone.

When Isuzu first proposed that her niche was teaching English, I was befuddled. Really? I thought to myself… How do you make that work?

On our Pro Members' Skype call this morning, I finally got it. For Pro Members who missed the call today, you can listen to it in the Skype directory. Members had great questions, then Isuzu contributed. Her idea is truly ingenious, but let me tell you a little about Isuzu first…

Isuzu is an alien. She once told me:  "I come from another galaxy." Seriously.

On Sunday night we had our monthly meeting of CareerThinking participants in Tokyo. Many have found their niche, while some are still searching to find where they want to impact the world with Alexander's Discoveries.

Kyoko-san, who posted a guest blog recently, is one of our members still searching for her niche. From doing the worksheets, she came up with three areas of that qualified for her further consideration:

1. Past skills: Kyoko has been a mountain climber for 20+ years;