"How many weeks in your year?" he asked me.

(Huh? What's he talking about?) "Well… 52 of course."

"So your biz is open over Christmas and New Year?"

"Um. No. We close"

"So your year is not 52 weeks is it?"

Welcome to my first session on how to run my business.

We are sitting at a cramped table in the noisy Sailors Café, just outside Ebisu station in Tokyo. It is 2006. Grace was two, Angelica five. My method of running my biz up to this point had been rushing to the ATM to see if I had any spare cash. It wasn't working real well…

These are the results of vigorous discussion in our ATSuccess Facebook group, with threads that sometimes reach epic proportions! Fabulous and pertinant information. Of course, not everyone follows all threads, but if a topic has an interest for you, you will read from actual AT teachers how they are implementing these new ideas in their practice. Of course even more exciting than that, is reading about the steady results that are flowing from this focused attention. If you are a regular of my blog and not in my coaching group, consider trying it out this a month...

Most Alexander Technique teachers will not use Facebook to find students, or if they do, they won't use the facilities of paid advertising to do it. The more advanced teachers will open a business page, post some things, hope to create some engagement. This is good. But not enough.

The Purpose of a Facebook Page

Think of your biz as a mobile, hanging from the roof so that every part influences the whole. This is a principled way of holistic thinking that applies as naturally to your business as it does to your co-ordination. The name of your biz of one of those moving parts that influences the whole.

In my comprehensive 12-part system for building a niched Alexander Technique business, your name is a critical: a name that communicates instantly the identity you are crafting within your niche. Think of some famous biz names…

Here's a sentence worthy of Alexander longest and most circuitous: As the newly named Invitation Letters into the niched work of each teacher took shape, following an immensely detailed psychological tapestry built over decades of experience creating these things, word starting coming back from students and contacts of many of the teachers participating in this process, that demonstrated the inert power available from participating. Here's a better way of putting all that:

Clarity is Power.

This week we danced along together, some resting, some pirouetting, some in partnerships - but all in different stages of building the engine of each person's practise. How? By creating a well-articulated and compelling invitation to a focused group of people who have a specific set of problems. You can review this series any time you join the coaching group.

Click here now to find out more.

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She wanted a JEW..ish partner with 72 different attributes who needed to score above 500 points before she'd even consider returning a message, forget about a date. Meet a woman who "niched" herself a partner by deeply considering the qualities she wanted in her lifetime hook-up. You can listen to her amusing and enlightening account here.

You see those kind of headlines everywhere don't you?

Once they were rare - only an elite percentage of businesses in highly competitive areas had any idea of need to create a simple call to action (CTA) statements that tell people exactly what they need to do.

People love to be told, when they are ready to be told. The art is to get them ready.

Niche: the Final Frontier. These are the stories of the Facebook ATSuccess, it's life long mission: to explore strange new activities; to seek out niches and new markets; to go boldly where no Alexander Technique teacher has gone before…

Click here now and join us all.

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SCENE ONE

You're running late, six bags of shopping, a screaming kid - the sweat dripping off your face (which you can't wipe) as you hurry down street hoping to catch the 11.07 bus and not be stranded for another hour.

At that moment a magic man steps in front of you and says:

"Would you like a free lift home?"

What are you going to say?

You want to say yes, but it feels too fantastic, too generous. Why ever would some offer me that? They must want something else…

"Why would you do that?"