Here's a logical way to think - see if you can fault it?

Marketing is the process of prospecting for students.
You are actively trying to convince people to come to you for Alexander Technique lessons: saying and doing whatever is necessary to swing them your way. This has nothing to do with education, all to do with "persuading, selling, seducing."

It was August 1988, the year of the Brighton Congress and the first time Marj had stepped on to the shores of England since (she said): "…the Germans came and went."

I'd been an Alexander Technique teacher for 8 years, now suffering a humiliating and debilitating injury: I could hardly pick up a cup of tea in my left hand. Three months earlier my father had died; and just before arriving at the Congress, I had dislocated my left shoulder while rock climbing in Sweden.

I am a self-centred person according to Stephen Covey's seminal work "The 7 Habits of Highly Effective People" which means my every decision is centred around "How will this effect me?"

Funny, I thought everyone was like that.

Maybe they are, maybe there are not - but today is Valentines Day in some parts of the world and love is in the air. My burning question is: do I go to Brazil in June?

Your key job to manage your Alexander practice is effectively engineering your state. Such a boy's way of saying it! I'll put it another way - to make your business work, you need to be feeling OK with your Self, to be happy all the time.

Who achieves that?

Not me, that's for sure. It's a daily work. I was powerfully reminded this morning of how important this is.

What is turning about to be a re-run of my 30 Day Challenge exercise last year, but this time morphing into a series on how to write an effective sales letter that appeals to your niche and bring people to your sessions. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

***

When I finally met her, she was younger than I imagined.

"It's like I am reading my own mind."

She had been receiving my emails explaining my personal coaching service at BodyChance. It was the time my marriage was ending, and my emails at that time were deeply personal affairs that explored self-worth, depression, actualizing your desired experiences. I was publically exposing how to soft-wire a positive, can-do outlook on life, when all I wanted to do at the time was take my own life away.