January 2014

31 Jan

What Will My Facebook People Read?

by Jeremy Chance

Once you have decided who will be reading about your workshop, life gets so much easier.

Instead of walking around in the fog, wondering where your next student will come from, and what you will say to them - now you have a clarity about what kind of person is coming, you can figure exactly how to talk to them.

Now you need to start thinking "Where is their pain?"

You need to be asking the question "What do they really want?"

Beyond the logical answers that most people give. In Yoga, why do people really study Yoga? If you do, why is that?

29 Jan

Step Nine - How To Create Your Facebook System So You Don't Sink Into Sandy Oblivion

by Jeremy Chance

In our recent CareerThinking session in Tokyo, YogaのMichiko had an interesting epiphany.

She was complaining about a certain type of Yoga partitioner who really got up her goat (irritated her) and was posing the question: how can I manage those types?

You don't.

Don't take clients you don't want; don't take clients that don't match your service and needs. Of course this is not possible without a clear niche approach to your business.

27 Jan

Step Eight - Facebook For Adults

by Jeremy Chance

I resist new things, most of us do.

Particularly "technology" things (it takes too much time) and "number" things (I don't know how to analyse) but I recognise that our work is about going from the known to the unknown. When building a successful Alexander Technique practise, you have to practise what you preach.

The "unknown" is where progress happens.

26 Jan

This Week in ATSuccess

by Jeremy Chance

It's been about a lot of different things this week, not just my Facebook series. Alexander Technique teachers making their practices work - that's what this week and every week is about. All available for less than the price of a Alexander lesson once a month. Click here now and join us all.

23 Jan

Step Seven - Why Bother With a Facebook Page?

by Jeremy Chance

BodyChance recently opened a Facebook Page for Musicians.

https://www.facebook.com/bodychancecmusic

19 Jan

This Week in ATSuccess

by Jeremy Chance

The advice flows thick and fast in our Facebook group!

To help people catch up I publish these weekly summaries of my answers to the multitude of questions that teachers and trainees are asking. Being a member of my coaching groups opens you to the collective wisdom of Alexander Technique teachers and trainees around the world - plus my own advice of course. Ask any question, any time. All available for less than the price of one Alexander lesson once a month. Click here now and join us all.

18 Jan

Step Six - What is Facebook For?

by Jeremy Chance

Alexander Technique teachers know that trying to work exclusively with a person's troublesome arm is not ultimately effective - it's essential to also know how that arm fits in with a person's entire coordination. Those teachers and trainees in my coaching group know that same thing applies to Facebook: it is part of a holistic strategy. Facebook is your arm - but what is the whole body of your business strategy?

16 Jan

Step Five - How To Make Facebook Work For Free

by Jeremy Chance

This month I am writing for people who wonder how to use Facebook for their Alexander Technique practise: if you don't feel confident in knowing the definitive difference between a timeline and a page, or a personal profile and a newsfeed, or how to use those in your business, then I can give you some important insights about that.

13 Jan

This Week in ATSuccess

by Jeremy Chance

As usual in our secret Facebook ATSuccess group - a wide variety of topics came up for inquiry. Here is a sampling of some of my comments and answers posted to the group. Some group members prefer just to read my summaries, and not participate in the group. I think each of us needs to find a way to make mentoring work, but I am adamant that being in a mentoring group like this will accelerate, deepen and satisfy your desire to create a healthy Alexander Technique teaching practise.

13 Jan

Step Four - Do You Need A Facebook Page?

by Jeremy Chance

Have you ever noticed how often the same person Likes your posts?

In all likelihood, it's because she is one of the few who actually saw it!

These days, most people know about Google's famous search engine algorithm: the ever-changing mystery program that decides how to rank your website when someone searches for your service. Even today the game still is: how can I get my website to rank at the top? So we hire SEO specialists to help us..

But how does this all work on Facebook?

10 Jan

Step Three - Understanding Facebook Part II

by Jeremy Chance

About 6 months ago, Facebook made a huge decision.

Mark Zuckerberg finally agreed to let adds appear in Facebook's Newsfeed.

"It drives me crazy when people write stuff and assert that we're doing something because the goal is to make a lot of money," he told the Wall Street Journal. But guess what?

Facebook is going to make a lot of money.

07 Jan

Christmas and New Year in ATSuccess

by Jeremy Chance

This month I have started a workshop on how to use Facebook to gather students. You can join my online workshop anytime, but start now so you get full benefit of sharing with the teachers and students in the hidden group in Facebook. As I usually do, below are some of the messages I communicated to group members within FaceBook over Xmas and New Year. More personally directed comments are locked away for members only to respect their privacy. Some deep stuff is happening in there. Why not jump in today?

05 Jan

Step Two - Distinguish Success From Facebook Goals

by Jeremy Chance

Goals are great, but success is not related to goals.

Success is a state of mind, not a thing you “get”. You can have success today, immediately, providing you decide so. It comes from celebrating what you have - which is already enough when you consider it deeply. However, when you define “success” as a goal to achieve, you paradoxically create a state of mind that jeopardizes your ability to achieve it.

Success need not depend on realising your goals - success is a state of being.

03 Jan

Step One - Understanding Facebook Part I

by Jeremy Chance

Hieidaira is a hidden secret of Kyoto.

For 10 years it was the home of my family.

Set on one of Japan’s most sacred mountains, it is the victim of a millennium prejudice in Kyoto that it is simply “too far away” to seriously make it home. Once that was true. A trek down the mountain was an event you planned weeks ahead - to-day it takes 10 minutes in a car to arrive at the bustling tourist area of Ginka-kuji.