Some people have already jumped on board for next month's workshop on teaching that is marketable. Joining today (Oct 27th) gets you an extra month's membership for free.

Those of you who follow my blog are familiar by now with my mantra - niche, niche, niche. This is easy to say, vast to implement. It's not just a marketing thing - it is a service thing, it's how you teach, how you implement in your lessons. Many companies spend vast amounts of time and money simply developing new products, and Alexander Technique teachers are not exempt from this law of the market place.

Susannah Keebler is an Alexander Technique teacher living in Mallacoota, Australia - a small town in Victoria whose population fluctuates between 972 and 8,000, depending on the time of year. Where she lives is odd enough, but the life and work she is creating makes that seem mundane. Her story has the potential to challenge your own idea of what you can do with the work. Are you interested in people who climb out of the box in order to change the world? Then you must be interested in Susannah's story…

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To respect the person you want to attract, you need to stand with them.

Of course to "stand with them" may mean voicing an opinion that causes controversy amongst others. My declarations about chair and table work fall into this category.

Alexander died on October 10th, 1955, but did he really?

He still lives in the minds and hearts of many of his followers. It's a blessing and a curse. Twirling around the air at my school in Japan, you can often catch the phrase…

"Is that really the Alexander Technique?"

After Marj visited Australia in 1986, I totally switched my teaching.

I made a decision, quite clear cut, that I would:

1.Do no more table work
2.Do no more chair work
3.Insist that my pupil choose the activity of the lesson

It was a simple plan, but for the next year I stumbled about in total confusion and disarray. Although I had been teaching for 7 years by this time, this 8th year felt like I had reverted back to my 1st: I was a novice teacher all over again.

How precious do you need to be about the work?

Dr. Barlow, back in the days after Alexander's death, strove to identify Alexander Technique teachers with Doctors. The constitution of STAT – and the affiliated Societies that followed it – were shaped by strict, purist values: protect our profession; behave in a dignified manner.

Greg Holdaway is in Japan teaching for BodyChance, and yesterday morning we had a wonderful conversation about chairwork verses activity work. He told me about an extraordinary 10 minutes of being whisked in and out of a chair by Patrick Macdonald, just a few years before Patrick passed away.

My beloved Aunt Mono died when she was 96.

The last time I visited her in Grafton, she asked me in a quiet voice:

"Jerry, what is a computer?"

I started out confident, but as I watched her listen, her eyes started to get glassy and I knew I'd lost her. She had no reference for my explanations. Part of the problem was that, well – it was too many things: a typewriter, a TV, a filing cabinet, a telephone..

The more I tried to explain, the more incomprehensible it became.

Today is the 58th anniversary of Alexander’s death.

He died October 10th, 1955. So yeah, his copyright has run out in most places, but not his long persuasive influence on the work. Chair and table work is still the international norm, and a BodyChance purpose is to change that totally over the next 25 years. I want to live to see it.

While in London this August, I was reminded of a ubiquitous retailers obsession the Brits have – 3 for 1 campaigns. Buy two books, get a third for free. Same with shirts, potato chips, hotel rooms, soft drinks – it's endless. What is this?

It's something that works.

I noticed it working in my Self at the airport as I was leaving for Japan. I was looking for a book to read on the 13 hour trip back home – I still prefer a book to a kindle – and I found several candidates. So I had to nail it down to one.

Or did I?

In our secret Facebook club – I challenge you to find us – I have 32 Alexander Technique teachers and students who have one thing in common: getting serious about creating a full-time, financially sustainable career as a teacher of Alexander Technique.

Is that something you aspire to? Then perhaps you should consider joining us…