Steven Shaw is a living example of the power of the niche approach in spreading Alexander's work. Steven has managed to build a million dollar business around the activity of swimming. Yesterday, his work was featured in The Guardian's Swimming Blog…

Except when you don't feel jolly, what do you do about that?

The single, biggest obstacle facing you as an entrepreneur is your emotional condition. Energy doesn't arise out of a mind that is defeated - without hope, there's little action. We have CEOs and CFOs and CMOs but who is the CHO, your Chief Happiness Officer?

That would be you.

Except it comes without a title, salary or any training. You are expected to know how to find the energy and gusto to get everything done, while inspiring those around you to join in.

How do you manage that?

It's the crazy season, but that does not stop my members from continuing to work on their Alexander Technique teaching success. While a lot of people are off to a party, they are here pursuing their passion to stay awake and realise a dream. It's a big purpose, and I am privileged to be learning from them all.

Some mornings I wake up feeling low and wonder: why do I do this?

The worry, the constant need to stay ahead, the relationships that need time, attention and care - it feels simply exhausting and I wonder if there is really any benefit for me in all this…

Ever had a morning like that?

I get them occasionally, and each time I ask myself the question:

Why?

Why do I this instead of anything else I could be doing?

The Six-Day War was fought between Egypt and Israel from June 5th and June 10th, 1967.

I was a youngster at the time, but one of my oldest and dearest friends is an Egyptian actor who was conscripted into the army as a result. He is an artist, and like me, abhors the whole concept of murder and mayhem as a way to handle disagreements.

Alexander Technique is a difficult sell - I think we all know that.

How do you sell air? How do you sell nothing? Any words you use - as I expressed in my previous blog - end up situating you with a dozen other techniques, all available at half the price of your lesson and much easier to understand.

They give you a set of exercises!

This week, like every other, the members in my coaching group are continuing to focus on their business skills, and how those skills relate to their teaching skills. I think one of the big surprises when you start to work on your Alexander practise, comes when you realise that the service you offer is inextricably bound to the business you are creating - it's not possible to separate the two, as some of the comments I made this week illuminate…

Are Yoga, Pilates and other “fitness” schemes so different from Alexander Technique?

Alexander Technique teachers suspect they are fundamentally different, but for the public it appears that all these methods, including ours, utilize the study of movements to improve posture, cure pain, and bring about well being with greater awareness. Our outcomes appear to match - even if our methods are different - so our claim that “we are not like them” falls on deaf ears.

After I met Marjorie Barstow and started to metamorphose my teaching habits, I began to wonder what my pupils were thinking about. So I asked them. What surprised me most is that they weren't thinking at all - they were busy feeling.

In retrospect, it was obvious that they would be doing that. After all, before I met Marj, I hardly ever had my hands off them. I was busy doing my "Alexander-is-a-feeling" teaching technique: I made sure I was constantly giving them new experiences.

Every week I am publishing some of the comments made in the hidden Facebook group (ATCS) with the 47 teachers and students working together on building their Alexander Technique businesses. Some of the comments are public, and the rest are in the paid area of my blog. You can join us now for less than the cost of one Alexander lesson with me a month. Note to members - some of these have been lightly edited since I first penned them inside Facebook.