A lot of intensive activity in our Facebook group this week as members grapple with creating their first Facebook campaign. This is a bit like my 30 Day Challenge exercise last year, but this time around with a clearer focus on building on specific event. It's not too late to throw your hat into the ring and join us if you want get energized into creating more work? Support is available for less than the price of a monthly Alexander lesson.

Once you have decided who will be reading about your workshop, life gets so much easier.

Instead of walking around in the fog, wondering where your next student will come from, and what you will say to them - now you have a clarity about what kind of person is coming, you can figure exactly how to talk to them.

Now you need to start thinking "Where is their pain?"

You need to be asking the question "What do they really want?"

Beyond the logical answers that most people give. In Yoga, why do people really study Yoga? If you do, why is that?

In our recent CareerThinking session in Tokyo, YogaのMichiko had an interesting epiphany.

She was complaining about a certain type of Yoga partitioner who really got up her goat (irritated her) and was posing the question: how can I manage those types?

You don't.

Don't take clients you don't want; don't take clients that don't match your service and needs. Of course this is not possible without a clear niche approach to your business.

I resist new things, most of us do.

Particularly "technology" things (it takes too much time) and "number" things (I don't know how to analyse) but I recognise that our work is about going from the known to the unknown. When building a successful Alexander Technique practise, you have to practise what you preach.

The "unknown" is where progress happens.

It's been about a lot of different things this week, not just my Facebook series. Alexander Technique teachers making their practices work - that's what this week and every week is about. All available for less than the price of a Alexander lesson once a month. Click here now and join us all.

BodyChance recently opened a Facebook Page for Musicians.

https://www.facebook.com/bodychancecmusic

The advice flows thick and fast in our Facebook group!

To help people catch up I publish these weekly summaries of my answers to the multitude of questions that teachers and trainees are asking. Being a member of my coaching groups opens you to the collective wisdom of Alexander Technique teachers and trainees around the world - plus my own advice of course. Ask any question, any time. All available for less than the price of one Alexander lesson once a month. Click here now and join us all.

Alexander Technique teachers know that trying to work exclusively with a person's troublesome arm is not ultimately effective - it's essential to also know how that arm fits in with a person's entire coordination. Those teachers and trainees in my coaching group know that same thing applies to Facebook: it is part of a holistic strategy. Facebook is your arm - but what is the whole body of your business strategy?

This month I am writing for people who wonder how to use Facebook for their Alexander Technique practise: if you don't feel confident in knowing the definitive difference between a timeline and a page, or a personal profile and a newsfeed, or how to use those in your business, then I can give you some important insights about that.

As usual in our secret Facebook ATSuccess group - a wide variety of topics came up for inquiry. Here is a sampling of some of my comments and answers posted to the group. Some group members prefer just to read my summaries, and not participate in the group. I think each of us needs to find a way to make mentoring work, but I am adamant that being in a mentoring group like this will accelerate, deepen and satisfy your desire to create a healthy Alexander Technique teaching practise.