A niche is a community of people - bound together by an activity they love - with an already existing communication system.

Let's break that down.

"A niche is a community of people…"

You write to engage.

You write to your audience; to the people who might become your students.

You write so they can understand how they can benefit.

THEN they want to know who you are, what you do and how that helps them.

Alexander's discovery remains a mystery to many people, even after studying it.

It can be easily explained, yet comparing that explanation to your proposed results – the two seem out of all proportion with each other!

Student thinks:

Dan Kennedy, one of the seminal direct marketing figures – and not a very nice man – complained a long time ago about Professional groups of all kinds.

Dan was influential in the Chiropractic world – being one of the key figures orchestrating their extraordinary ascent into almost equal status with the medical Profession in the public’s eyes.

Chiropractic has become a legitimate medial alternative in a personal health crisis.

That’s called building incredible credibility.

“Banned” is a little hyperbole. Thrown out is a tad closer.

And I like getting thrown out of things. It’s become a habit.

Usually it’s because I won’t conform, or behave in an “expected” way. In the FB group AT Global, I kept asking people to try my services. I behave normally for a business, but they don’t like it.

It all started with STAT – doesn’t everything?

Back in the 70s, when I first arrived in London to train, the big scandal was group teaching.

Of course, EVERYONE KNEW you could not teach Alexander's discovery in groups. It was almost a heresy back then, a betrayal of principle. What are you thinking!?

Except that "unreasonable" teachers started to teach in groups.

The story I heard - back then - was of an infuriated Dr Wilfred Barlow, at the last STAT AGM he ever attended, pointing a finger quivering in anger at Walter Carrington:

"It is because of you!"

THE POETRY

By the river in Kyoto. I remember.

Family. Two girls lying flat, a father writing. The river flowing by.

Tribes. A dad holidaying his brood. Takes the time.

Blood. Girls. Teenagers about to fly. Different times of life.

What holds all this together?

THE ENGINEERING

One feature of a scientific breakthrough is often some kind of "instrument" that is able to organise observed phenomena in original, unforeseen ways. It can take many forms: a physical device such as a telescope, and/or an idea, such as "the earth is round"

(oh come on, really? I think I'll burn you alive for thinking like that)

One feature of this "device" is that it recognises patterns in phenomena that had not been previously identified.

And the holy grail of science - > it successfully predicts behaviour. EVERY TIME.

“People overestimate what can be achieved in a year,
and underestimate what can be achieved in five”

Glenn Livingston made that remark. I’ve thought it over many times and concluded that it is a great remark.

Not immediately obvious though, is it?

First – to get it - you must be a person with a vision, with a mission. I believe EVERY reader of my Daily dispatches has the heart of a missionary, is a great lover of Alexander's discovery and enjoys being reassured that they are “not wrong”.

Anyone who decides to train as a teacher of Alexander’s discovery is a hero.

Firstly, you are motivated by only a higher calling. There is no evidence for professional success – in fact, quite the opposite. The situation is bleak, with many teachers unable to make a full-time living from teaching.

This is despite the fact, that it takes three years or more to qualify as a teacher in today’s environment. And you won’t get away with paying less than $30,000, despite where you train.

Why would you do that?

Because you care.

If you've been following my current mini-series, you know I am up to REASON 3.

Reason 3?

There were 4 reasons at-the-time COO Carlos Ghosn gave for why Nissan was about to crash and burn in 1999. In one of the most spectacular corporate recoveries ever seen: within one year Nissan returned to profit after 6 years of losses; within a few years Nissan had vaulted into the positon of the most profitable car-maker in the world.

The breath-taking speed of this transformation was the essence of the 3rd reason Carlos wrote about: