THE POETRY

By the river in Kyoto. I remember.

Family. Two girls lying flat, a father writing. The river flowing by.

Tribes. A dad holidaying his brood. Takes the time.

Blood. Girls. Teenagers about to fly. Different times of life.

What holds all this together?

THE ENGINEERING

Dr Stephen Porges PhD, lists structural 7 innovations that laid the groundwork for mammals. Separation of our heart and lungs from the rest of our innards by whacking a huge chamber-sealing wall of muscle for a start!

Called the diaphragm. Yes, that's an innovation. Breathe.

The two separated chambers of your mammalian torso went along with the development of a second "modernised" vagal nerve for the ANS (Autonomic nervous system). This Dr Porges describes as a much subtler "early warning" mechanism based on social engagement…

***

My daughter wakes up. Lifts her tired eyes …

"What's wrong sweetheart!?"

***

The cranial nerves working my facial muscles interact bi-directionally with nuclei in the brain stem that connect to my heart and breath through my new ground-breaking vagal supply line…

And I am aroused to protect my daughter.

Your face engages: it can excite or frighten me. EMPATHY.

All of which serves to explain why your peacock posturing and lewd crowing - picked up by my newly detached middle-ear bones - lures me into your lair.

Wicked mammal.

But can't blame you. It's all hard wired.

THE BUSINESS

Reptiles don't kiss, but mammals are big on exchanging fluids.

They've innovated by numbers too - mammals are into creating tribes, herds, flocks, gaggles, packs, throngs, droves, troops, mobs.

When did you last see a group of lizards hanging out?

In business its best to understand the deepest driver of them all - to belong.

To be part of something. To contribute, gain praise and appreciation (because we feel safe).

In business the holy grail is "brand loyalty".

People buy because of WHO you are, not just WHAT you offer (there are plenty of those).

However, you get brand loyalty through you WHAT. You innovate, dazzle and create attractive services. And clearly that isn't enough.

You have to become a WHO, a brand, a trusted authority, an alpha hero.

To get there takes time, focus, determination and PASSION.

Passion is the first of ATSuccess 12 steps that drag you from WHAT (Alexander's discovery) to WHO (your successful, unique brand).

Are you ready?

ATSuccess Pro 4.0

STARTS MAY 1ST