A niche is a community of people - bound together by an activity they love - with an already existing communication system.

Let's break that down.

"A niche is a community of people…"

Community is important here. These people know each other, they see each other all the time. If they haven't met, they probably know about other by name or reputation. More importantly, they trust each other about what brings them together. They can be all kinds of people - old, young, rich, poor, left, right, mean, kind. It doesn't matter, because they are a community…

" - bound together by an activity they love -"

Alexander's discovery is great with activities - things you do. Whether it's sports, music, martial arts, a hobby or something bizarre - activities require co-ordination skills, and Alexander's discovery excels in giving people extraordinarily helpful information about co-ordination. It's gold, pure and simple. Just be good at what you do - make sure you have "niched it". No chair and table.

In a community like that, news travels fast. How? Because they are…

"…with an already existing communication system."

In normal markets, you have to enroll individually. In a niche market, if you enroll one, you're probably going to enroll his friends too. Make it easy for him to do that for you.

It's like getting on the back of the bus - that your niche community is using - and talking to the person at the back. Then suddenly he says: "Hey Janet, come listen to this guy. He's really interesting."

And slowly word filters through the whole bus, without much effort on your part. And the bus is moving: going to different locations, picking up new people all the time. You hitch a free ride on the back of it. One day, that niche will consider you one of their drivers. Revolution finished. Income security assured.

That's the power of a niche - it amplifies your message.

Your work goes viral, and the community is doing your markeaching* for you.

When you are resource challenged - and what Alexander teacher isn't? - then a niche is like putting a megaphone to your mouth. It leads to authority and celebrity status.

That is why we are into niches in ATSuccess.

And don't fool your Self. This is a big thing. This is like getting married. For-ever.

Expect a few years to pass by before you reap any real rewards.

Like growing avocadoes. It's all done in 12 Steps.

These are the 12 ATSuccess steps.

*Markeaching = Marketing + Teaching as ONE activity.

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