I just pitched for a new book in Japan, which will not mention Alexander Technique on the cover, and will instead be "60 Exercises To Improve Your Life".
The idea came from two cheerful lady Editors who love the work, but need to convince their company bosses back in their 24 story building to back a book about it. Their marketing department is telling them that people want to buy "How To" books, so they came to BodyChance's Meguro studio determined to find a successful formula for a new book. This is a powerful, national publisher of considerable market strength.