Here's a sentence worthy of Alexander longest and most circuitous: As the newly named Invitation Letters into the niched work of each teacher took shape, following an immensely detailed psychological tapestry built over decades of experience creating these things, word starting coming back from students and contacts of many of the teachers participating in this process, that demonstrated the inert power available from participating. Here's a better way of putting all that:

Clarity is Power.

Two narratives. One full of stress. The other full of generosity and peace.

Which world would you rather live in?

But this is a story repeated every day, in hundreds of different matters, at a consequence of great suffering. Whenever my mind is saying "You should…" or "He has to…" I know that I am in a narrative of poverty, not generosity.

Niche: the Final Frontier. These are the stories of the Facebook ATSuccess, it's life long mission: to explore strange new activities; to seek out niches and new markets; to go boldly where no Alexander Technique teacher has gone before…

Click here now and join us all.

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Here's a logical way to think - see if you can fault it?

Marketing is the process of prospecting for students.
You are actively trying to convince people to come to you for Alexander Technique lessons: saying and doing whatever is necessary to swing them your way. This has nothing to do with education, all to do with "persuading, selling, seducing."

It was August 1988, the year of the Brighton Congress and the first time Marj had stepped on to the shores of England since (she said): "…the Germans came and went."

I'd been an Alexander Technique teacher for 8 years, now suffering a humiliating and debilitating injury: I could hardly pick up a cup of tea in my left hand. Three months earlier my father had died; and just before arriving at the Congress, I had dislocated my left shoulder while rock climbing in Sweden.

What is turning about to be a re-run of my 30 Day Challenge exercise last year, but this time morphing into a series on how to write an effective sales letter that appeals to your niche and bring people to your sessions. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

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There's a story that I have never been able to confirm through search, and my memory is fuzzy on the facts, but it comes from a credible source, so I will repeat it because I love it so much.

In the past, there were many books that were unknown, but still sold way more copies over time than a New York Times Best Seller. These were books sold by long sales copy to a precisely selected market through a direct mail campaign. This is long before the advent of Amazon.

As 2013 closes off, there are lots of retrospectives being written.

Are you writing yours?

Why bother looking back when all you want to do is go forward? The past is the past, right? Wrong. The past is right here being you right now. Everything that happened is you right now. I think that all that matters now is what you do next, but you need to know what is and isn’t working for you…

Are you going to repeat 2013 or do something different?

It’s worth considering, this question.

What Happened To Me In 2013

Some mornings I wake up feeling low and wonder: why do I do this?

The worry, the constant need to stay ahead, the relationships that need time, attention and care - it feels simply exhausting and I wonder if there is really any benefit for me in all this…

Ever had a morning like that?

I get them occasionally, and each time I ask myself the question:

Why?

Why do I this instead of anything else I could be doing?

In 1976, when I started my training in London, I discovered that I had a choice of what I could do with a teacher: "What would you like to do today?" was asked often of me…

Trouble is, there were only two answers: chairwork or tablework. After three years, I got so bored with this, that during my final 6 months of training, I played cat and mouse with my teachers - hiding out in the kitchen, going for a little walks - so I could avoid having one of these precious "turns" that many others felt entitlement towards. No thanks.