Have you heard of a sales funnel?

I hadn’t until a few years ago, and I can’t believe I was ever in business without understanding this concept. Unbelievable. Yet I know there are hundreds, thousands - millions of people in fact - who are going about trying to build a small business without having any concept that resembles what a sales funnel is.

Is it true that 80%+ fail at building a small business? Yes, and it is not a surprise. Ignorance is the reason.