Here's a sentence worthy of Alexander longest and most circuitous: As the newly named Invitation Letters into the niched work of each teacher took shape, following an immensely detailed psychological tapestry built over decades of experience creating these things, word starting coming back from students and contacts of many of the teachers participating in this process, that demonstrated the inert power available from participating. Here's a better way of putting all that:

Clarity is Power.

This week we danced along together, some resting, some pirouetting, some in partnerships - but all in different stages of building the engine of each person's practise. How? By creating a well-articulated and compelling invitation to a focused group of people who have a specific set of problems. You can review this series any time you join the coaching group.

Click here now to find out more.

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You see those kind of headlines everywhere don't you?

Once they were rare - only an elite percentage of businesses in highly competitive areas had any idea of need to create a simple call to action (CTA) statements that tell people exactly what they need to do.

People love to be told, when they are ready to be told. The art is to get them ready.

SCENE ONE

You're running late, six bags of shopping, a screaming kid - the sweat dripping off your face (which you can't wipe) as you hurry down street hoping to catch the 11.07 bus and not be stranded for another hour.

At that moment a magic man steps in front of you and says:

"Would you like a free lift home?"

What are you going to say?

You want to say yes, but it feels too fantastic, too generous. Why ever would some offer me that? They must want something else…

"Why would you do that?"

A lot of intensive activity in our Facebook group this week as members grapple with creating their first Facebook campaign. This is a bit like my 30 Day Challenge exercise last year, but this time around with a clearer focus on building on specific event. It's not too late to throw your hat into the ring and join us if you want get energized into creating more work? Support is available for less than the price of a monthly Alexander lesson.

In our recent CareerThinking session in Tokyo, YogaのMichiko had an interesting epiphany.

She was complaining about a certain type of Yoga partitioner who really got up her goat (irritated her) and was posing the question: how can I manage those types?

You don't.

Don't take clients you don't want; don't take clients that don't match your service and needs. Of course this is not possible without a clear niche approach to your business.

I resist new things, most of us do.

Particularly "technology" things (it takes too much time) and "number" things (I don't know how to analyse) but I recognise that our work is about going from the known to the unknown. When building a successful Alexander Technique practise, you have to practise what you preach.

The "unknown" is where progress happens.

It's been about a lot of different things this week, not just my Facebook series. Alexander Technique teachers making their practices work - that's what this week and every week is about. All available for less than the price of a Alexander lesson once a month. Click here now and join us all.

BodyChance recently opened a Facebook Page for Musicians.

https://www.facebook.com/bodychancecmusic

The advice flows thick and fast in our Facebook group!

To help people catch up I publish these weekly summaries of my answers to the multitude of questions that teachers and trainees are asking. Being a member of my coaching groups opens you to the collective wisdom of Alexander Technique teachers and trainees around the world - plus my own advice of course. Ask any question, any time. All available for less than the price of one Alexander lesson once a month. Click here now and join us all.