Just off a call with ATSuccess member Xiaosong in Buenos Aires, talking about her niche of Tango dancers. It seems most Tango dancers don’t read email, they culturally avoid committing to even meet for a coffee tomorrow – let alone joining a long term learning program! – and, well, they don’t behave in the nice, neat ways that ATSuccess has developed for the Japanese and Western markets.

Ending two years of Roundtable Masterminds with Perry Marshall in Chicago.

It’s 4.49am, wide awake, bag packed – having just posted this to Facebook:

"Thinking is the hardest work there is, which is probably the reason why so few engage in it."
Henry Ford.

There's a sultry breeze blowing through from Tokyo right now, and looking out, I can see evidence of autumn coming. Fallen leaves and my own planning for the new term.

In Japan, September is the beginning of the cultural time. There are concerts, dance companies are visiting, all kinds of events are being announced to attract people. What happens in your country? Is this a "beginning" time in your market?

Recently, I felt I wasn't doing enough for you all in ATSuccess Basic, and then it was time to post this summary of my answers to your questions for the last two weeks… 2,420 words.

Hummm...

That is 200 words of advice on your questions every day: I'd say that's enough. What do you think?

For those not in my ATSuccess group - here's a sampling of the encouragement and advice you can have access to. Not just any marketing program - a program full of Alexander Technique teachers who really get it. Maybe it's time for you to join?

Many of you have embraced Facebook advertising, seeking out your avatars and actually having fun finding people who love to be your students, before they even know it. Amazing!

To-day's blog is a basic primer, mixing together different concepts I've already covered, but putting them all together in a simple road map to manage your learning curve to greater understanding, skill and joy.

After some time away, things are revving up among ATSuccess members. For some people the summer is a time to stop, for us it's a time to think. Thinking is what happens when you are NOT at your computer. It happens in the park, on a walk, while reading a book for PLEASURE. Summer is a great time to hop onto the ATSuccess train to start making your biz the place you love to be at.

Click here now to find out how to join ATSuccess.

Most of the comments from the last two weeks are directed to specific situations of ATSuccess participants, so I keep those comments behind closed doors. Sorry it is so brief this time. Join up if you want to know more!

Click here now to find out how.

Sara Lucy Miller recently shared with our group the magnificent retooling of her Alexander Technique teaching into Effortless Body Movement (EBM). She presents it in a style which makes it accessible and easily understood, and offers an "exercise programme" that people find more comfortable as a starting point. You can even get it on video.

Half of the video for free at least - what we call a loss leader. She is positioning EBM as a product people want, then leading them down a path to becoming students. This is what we call a student funnel, aka as a Sales Funnel.

These are the results of vigorous discussion in our ATSuccess Facebook group, with threads that sometimes reach epic proportions! Fabulous and pertinant information. Of course, not everyone follows all threads, but if a topic has an interest for you, you will read from actual AT teachers how they are implementing these new ideas in their practice. Of course even more exciting than that, is reading about the steady results that are flowing from this focused attention. If you are a regular of my blog and not in my coaching group, consider trying it out this a month...

Most Alexander Technique teachers will not use Facebook to find students, or if they do, they won't use the facilities of paid advertising to do it. The more advanced teachers will open a business page, post some things, hope to create some engagement. This is good. But not enough.

The Purpose of a Facebook Page