I’ve been quite inspired these last days, comparing an Alexander Technique business to the aircraft industry, another day to selling cars, and most fundamentally to the internet. I have a radical idea for branding BodyChance in the future, and some of you will love it.

BodyChance
Human Software

Updated May 14th, 2013.

In a late night Skype chat with Costin in Romania, he solved my problem of gathering all your information from Survey Monkey and assembling it so that we have only the answers the first step of my 12 Step Plan. Here are your responses*

*This document will be revised tomorrow to include up-to-date data. If yours is not here, come back tomorrow and check…

IN THE ORDER THAT THEY WERE RECEIVED…

Suze Huson (, )

1. What drives you towards this career?

Success involves doing something differently.

But what? And how?

Join me in my process of making this service the right kind of product for you. My first consideration was to keep your free part available – hence the Lite Membership option. In fact, people in Lite get more than they did when I was just writing my blog, so although it is free, it is an enhanced product. In your business, it is good to over deliver too.

I need your advice.

How we do the next three months together? If you think I have a plan, you don’t know me.

My apologies.

Since I started blogging so fiercely last January, I have not missed a day that I intended to write. But even for me, I overstretched by trying to launch this website, while simultaneously overseeing our annual school residential for 110 students, teachers and visitors from overseas.

What’s this?

Here I am looking into the eyes of a gorgeous woman. She is looking back into my eyes with radiant beauty and I find myself drawn into an intimacy that surprises me by its unexpectedness. I am at an Alexander Technique workshop – really? Yes, a BodyChance one.

It was Nigel Newton’s 8 year old daughter that convinced him, after several months, to write a cheque for £2,500 as an advance to J. K. Rowling for Harry Potter and the Philosopher’s Stone. In an interview with The Independent, where he admitted he didn’t actually read the book at first, but instead came home and gave it to his daughter to read:

“She came down from her room an hour later glowing, saying, ‘Dad, this is so much better than anything else.’ She nagged and nagged me in the following months, wanting to see what came next.”

We Alexander Technique teachers are a funny lot – all fierce individualists. Me too.

Don’t you think it rather strange that there are so few collaborative efforts amongst teachers? When you look at Pilates, or Yoga or Reflexology or Acupuncture or Massage or Psychology or NLP you can find dozens of companies in each of those business. And yet when you come to Alexander Technique you can only find one – BodyChance. Stephen Shaw’s company too if you include Shaw Method practitioners. But that’s it.

Many in the Alexander Technique community think of marketing as disingenuous hype, and feel an aversion to it. They think marketing has a false feeling, a lack of genuine concern and authenticity. I know because I have been that way my Self. I eventually discovered that marketing works best when harnessed with my organically or naturally driven desires. As you study Alexander's discoveries, you come to know this easily: consider these parallels between the process of breathing and the process or marketing…