And here's me thinking it was a quieter week! I see from all my posts - which are always in response to requests and exploration in our Facebook group - that this has been a busy week exploring concepts and ideas to get more students, and grow your business. Membership is open any time, just go to this link to sign up.

***

Steven Shaw is a living example of the power of the niche approach in spreading Alexander's work. Steven has managed to build a million dollar business around the activity of swimming. Yesterday, his work was featured in The Guardian's Swimming Blog…

Except when you don't feel jolly, what do you do about that?

The single, biggest obstacle facing you as an entrepreneur is your emotional condition. Energy doesn't arise out of a mind that is defeated - without hope, there's little action. We have CEOs and CFOs and CMOs but who is the CHO, your Chief Happiness Officer?

That would be you.

Except it comes without a title, salary or any training. You are expected to know how to find the energy and gusto to get everything done, while inspiring those around you to join in.

How do you manage that?

It's the crazy season, but that does not stop my members from continuing to work on their Alexander Technique teaching success. While a lot of people are off to a party, they are here pursuing their passion to stay awake and realise a dream. It's a big purpose, and I am privileged to be learning from them all.

Some mornings I wake up feeling low and wonder: why do I do this?

The worry, the constant need to stay ahead, the relationships that need time, attention and care - it feels simply exhausting and I wonder if there is really any benefit for me in all this…

Ever had a morning like that?

I get them occasionally, and each time I ask myself the question:

Why?

Why do I this instead of anything else I could be doing?

This week, like every other, the members in my coaching group are continuing to focus on their business skills, and how those skills relate to their teaching skills. I think one of the big surprises when you start to work on your Alexander practise, comes when you realise that the service you offer is inextricably bound to the business you are creating - it's not possible to separate the two, as some of the comments I made this week illuminate…

After I met Marjorie Barstow and started to metamorphose my teaching habits, I began to wonder what my pupils were thinking about. So I asked them. What surprised me most is that they weren't thinking at all - they were busy feeling.

In retrospect, it was obvious that they would be doing that. After all, before I met Marj, I hardly ever had my hands off them. I was busy doing my "Alexander-is-a-feeling" teaching technique: I made sure I was constantly giving them new experiences.

Every week I am publishing some of the comments made in the hidden Facebook group (ATCS) with the 47 teachers and students working together on building their Alexander Technique businesses. Some of the comments are public, and the rest are in the paid area of my blog. You can join us now for less than the cost of one Alexander lesson with me a month. Note to members - some of these have been lightly edited since I first penned them inside Facebook.

Think Different.

This was a hugely successful prelaunch campaign instigated by Steve Jobs to put Apple back on the map after years in the wilderness. It also sums up my approach to Group Teaching. This is not about adding another fiddle to your concert performance, this is about re-orchestration of the entire show.

As teachers have found in my Facebook coaching group, moving your 121 (one to one) people into groups does not always work out. In some cases, it’s fabulous, but in others “I miss my hands-on” is the refrain.

Why is that?

It gets crazy inside our Facebook group sometimes - there are many possibilities that awaken in the minds of those participating, and they tend to share with each other about that. I realize it is equally important that now and again we stop and take stock of what we are learning.

As a service to those who read my blog, but are not in the Facebook group as Basic Members, every now and again I am posting some of the answers I am giving to members' questions. Not all of them are here, but enough to give you some encouragement to build your Alexander Technique practise.