The Prince of Print, Gary Halbert, was famous for a simple question he posed to marketers in his seminars. Anyone in the direct marketing business knows this story - and I've told it before - so if you don't know it, get your education going by reading my old blogs from here.

I am standing there, looking out on an ocean of people - all wearing orange!

It was a Sydney Easter in 1981, and the crowd was gathered for another "celebration" with Bhagwan Rajneesh's band of merry followers. The Orange People, as they were called then, wanted Alexander Technique in their line up of workshops, but it was all gratis: pitch your workshop to the crowd, see who comes.

As I stood there I thought: I have a unique marketing opportunity: I better not screw up.

He did it, so why can't we? No reason.

On my Skype last night with a mentoring client (members know who), we explored her recent group teaching experiences. She had three regulars, then a newbie turned up, so she focused on basics.

"How was that?" she asked the regulars at the end.

Their response: "We didn't get enough hands on."

Oh dear.

A feeling is a report from your past.

It is about what just happened, even if you are imagining the future. You see an image, you react to it. We dream, we imagine, we create - then we have feelings about these constructions. Our hormones are triggered; we feel multiple emotions coursing through our system.

As an Alexander Technique teacher, I used to think it was my job to supply a new feeling to my student. I was very good at it - people marvelled after my lessons how different they felt, how amazing the Alexander Technique was…