She wanted a JEW..ish partner with 72 different attributes who needed to score above 500 points before she'd even consider returning a message, forget about a date. Meet a woman who "niched" herself a partner by deeply considering the qualities she wanted in her lifetime hook-up. You can listen to her amusing and enlightening account here.

You see those kind of headlines everywhere don't you?

Once they were rare - only an elite percentage of businesses in highly competitive areas had any idea of need to create a simple call to action (CTA) statements that tell people exactly what they need to do.

People love to be told, when they are ready to be told. The art is to get them ready.

Here's a logical way to think - see if you can fault it?

Marketing is the process of prospecting for students.
You are actively trying to convince people to come to you for Alexander Technique lessons: saying and doing whatever is necessary to swing them your way. This has nothing to do with education, all to do with "persuading, selling, seducing."

SCENE ONE

You're running late, six bags of shopping, a screaming kid - the sweat dripping off your face (which you can't wipe) as you hurry down street hoping to catch the 11.07 bus and not be stranded for another hour.

At that moment a magic man steps in front of you and says:

"Would you like a free lift home?"

What are you going to say?

You want to say yes, but it feels too fantastic, too generous. Why ever would some offer me that? They must want something else…

"Why would you do that?"

It was August 1988, the year of the Brighton Congress and the first time Marj had stepped on to the shores of England since (she said): "…the Germans came and went."

I'd been an Alexander Technique teacher for 8 years, now suffering a humiliating and debilitating injury: I could hardly pick up a cup of tea in my left hand. Three months earlier my father had died; and just before arriving at the Congress, I had dislocated my left shoulder while rock climbing in Sweden.

Quietly continuing our work on generating the engine of your business - a sales letter that will appeal to your chosen niche. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

***

Last night in Tokyo, one of the participants of CareerThinking - my Japanese version of ATSuccess - wondered how to handle people who claimed she was too "pushy" on her Facebook page and in her flyers.

Guess what?

You are not "pushy." They are. About you.

A person who doesn't want what you are offering will feel you are "pushing them" every time you offer it. They resist. They push back. Of course - how could it be any other way? I will push back against anything I don't want.

What is turning about to be a re-run of my 30 Day Challenge exercise last year, but this time morphing into a series on how to write an effective sales letter that appeals to your niche and bring people to your sessions. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

***

There's a story that I have never been able to confirm through search, and my memory is fuzzy on the facts, but it comes from a credible source, so I will repeat it because I love it so much.

In the past, there were many books that were unknown, but still sold way more copies over time than a New York Times Best Seller. These were books sold by long sales copy to a precisely selected market through a direct mail campaign. This is long before the advent of Amazon.

When I finally met her, she was younger than I imagined.

"It's like I am reading my own mind."

She had been receiving my emails explaining my personal coaching service at BodyChance. It was the time my marriage was ending, and my emails at that time were deeply personal affairs that explored self-worth, depression, actualizing your desired experiences. I was publically exposing how to soft-wire a positive, can-do outlook on life, when all I wanted to do at the time was take my own life away.