Think of your biz as a mobile, hanging from the roof so that every part influences the whole. This is a principled way of holistic thinking that applies as naturally to your business as it does to your co-ordination. The name of your biz of one of those moving parts that influences the whole.

In my comprehensive 12-part system for building a niched Alexander Technique business, your name is a critical: a name that communicates instantly the identity you are crafting within your niche. Think of some famous biz names…

Here's a sentence worthy of Alexander longest and most circuitous: As the newly named Invitation Letters into the niched work of each teacher took shape, following an immensely detailed psychological tapestry built over decades of experience creating these things, word starting coming back from students and contacts of many of the teachers participating in this process, that demonstrated the inert power available from participating. Here's a better way of putting all that:

Clarity is Power.

Two narratives. One full of stress. The other full of generosity and peace.

Which world would you rather live in?

But this is a story repeated every day, in hundreds of different matters, at a consequence of great suffering. Whenever my mind is saying "You should…" or "He has to…" I know that I am in a narrative of poverty, not generosity.

This week we danced along together, some resting, some pirouetting, some in partnerships - but all in different stages of building the engine of each person's practise. How? By creating a well-articulated and compelling invitation to a focused group of people who have a specific set of problems. You can review this series any time you join the coaching group.

Click here now to find out more.

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Quietly continuing our work on generating the engine of your business - a sales letter that will appeal to your chosen niche. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

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Have you ever been there?

Looking at the those beautiful shoes, that cool hat, or staring at you in the mirror wearing that luxurious overcoat with exactly the collar you wanted - but, oh! It's so expensive. Remember how you were both excited and anxious at the same time: Is this the right decision? What will my best friend say? Isn't it too much money?

It is at this point you need reassurance.

What is turning about to be a re-run of my 30 Day Challenge exercise last year, but this time morphing into a series on how to write an effective sales letter that appeals to your niche and bring people to your sessions. You can jump in any time - and now's a good time - to be energized into creating a captivating appeal to your students. Click here now and join us all.

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There's a story that I have never been able to confirm through search, and my memory is fuzzy on the facts, but it comes from a credible source, so I will repeat it because I love it so much.

In the past, there were many books that were unknown, but still sold way more copies over time than a New York Times Best Seller. These were books sold by long sales copy to a precisely selected market through a direct mail campaign. This is long before the advent of Amazon.

When I finally met her, she was younger than I imagined.

"It's like I am reading my own mind."

She had been receiving my emails explaining my personal coaching service at BodyChance. It was the time my marriage was ending, and my emails at that time were deeply personal affairs that explored self-worth, depression, actualizing your desired experiences. I was publically exposing how to soft-wire a positive, can-do outlook on life, when all I wanted to do at the time was take my own life away.

In our recent CareerThinking session in Tokyo, YogaのMichiko had an interesting epiphany.

She was complaining about a certain type of Yoga partitioner who really got up her goat (irritated her) and was posing the question: how can I manage those types?

You don't.

Don't take clients you don't want; don't take clients that don't match your service and needs. Of course this is not possible without a clear niche approach to your business.