You write to engage.
You write to your audience; to the people who might become your students.
You write so they can understand how they can benefit.
THEN they want to know who you are, what you do and how that helps them.
Alexander's discovery remains a mystery to many people, even after studying it.
It can be easily explained, yet comparing that explanation to your proposed results – the two seem out of all proportion with each other!
Student thinks: