These days the big new thing is “Be Yourself”.

Dan Kennedy, the father of the modern direct-marketing, offers an historical experiment to track the birthing of “personality” in branding of today - pay a visit to your local library and ask for 10 years of back issues of your favourite magazine.

It’s not poetic or luvy duvy, at all.

My eldest sister started an email thread for siblings whose families are spread out over six cities on three different continents. While I am usually thoughtful in my public pronouncements, I thought I could just vent a little with family - then be beaten up by them as an exercise in finding out will happen. 

Say you drive a car often.

Then one day your friend is in a car accident. It is terrible. You see them in the hospital; you hear their story. You worry about them.

Then something strange starts to happen.

It appears that there are more car accidents. You become super aware of bad drivers. You notice how easily an accident could happen.

Did the world just magically change?