When you think about a problem, too much thinking slowly becomes your problem.

This is no small thing.

It is illustrated every time a person tries NOT to imagine a purple cow. Try it now – don’t see a purple cow. To make that decision, you first have to see a purple cow, then you decide not to see - but it is already too late. You’ve already imagined the purple cow.

This happens with pain too.

Imagine that squatting down causes your knee to hurt…

In the following sentence, am I describing Teaching or Marketing?

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“Engaging the other person, getting them interested, curious and convincing them to behave in new and different ways.”

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Can you guess my answer?

In a word – NEITHER.

I’ve invented a new word to answer the quiz…

It was 5.35am in 2017 while I was preparing for a London workshop that I thought up the term.

If you were there, this is what you would hear…

MARK-eting + t-EACHING = Markeaching

Markeaching.

"Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery.”
Mr Micawber in Charles Dickens’ David Copperfield, 1849

Mr Micawber always has a job at ATSuccess when he wants it.

Does it take a crisis for you to act?