The Prince of Print, Gary Halbert, was famous for a simple question he posed to marketers in his seminars. Anyone in the direct marketing business knows this story - and I've told it before - so if you don't know it, get your education going by reading my old blogs from here.

I am standing there, looking out on an ocean of people - all wearing orange!

It was a Sydney Easter in 1981, and the crowd was gathered for another "celebration" with Bhagwan Rajneesh's band of merry followers. The Orange People, as they were called then, wanted Alexander Technique in their line up of workshops, but it was all gratis: pitch your workshop to the crowd, see who comes.

As I stood there I thought: I have a unique marketing opportunity: I better not screw up.

He did it, so why can't we? No reason.

On my Skype last night with a mentoring client (members know who), we explored her recent group teaching experiences. She had three regulars, then a newbie turned up, so she focused on basics.

"How was that?" she asked the regulars at the end.

Their response: "We didn't get enough hands on."

Oh dear.