On September 26th, 2012 I decided to start blogging.

I didn't decide then to do it every day, but in my enthusiasm to communicate, that's what happened.

It took up time, a lot of time, but I loved doing it. I also realized, that I was carrying around in my mind a vast amount of information that was unique: how to power a business that was solely based on Alexander's Discovery. That's what I have been doing all my life: figuring out a business model for Alexander Technique teaching.

I heard recently that for the first time, a new generation of teenagers emerging in the States are not rushing out to get a driver's license. When all your friends can be texted, videoed or walkie talked from your bedroom, who needs a license to drive a car?

So Daryl Joyce, an Alexander Technique teacher from the UK who once visited BodyChance in Tokyo, has decided to join as a Lite Member of ATCS to focus on increasing his online presence. Smart move.

Many in the Alexander Technique community think of marketing as disingenuous hype, and feel an aversion to it. They think marketing has a false feeling, a lack of genuine concern and authenticity. I know because I have been that way my Self. I eventually discovered that marketing works best when harnessed with my organically or naturally driven desires. As you study Alexander's discoveries, you come to know this easily: consider these parallels between the process of breathing and the process or marketing…