Many of you have embraced Facebook advertising, seeking out your avatars and actually having fun finding people who love to be your students, before they even know it. Amazing!

To-day's blog is a basic primer, mixing together different concepts I've already covered, but putting them all together in a simple road map to manage your learning curve to greater understanding, skill and joy.

I am creating quite a ruckus in Japan these days - I announced that we will now call what we do BodyChance Method, not Alexander Technique.

What?!!

Students are exclaiming: we came to learn Alexander Technique!

Yes, well - of course. I do get that.

But how do you define Alexander Technique?

There are two ways to define Alexander Technique:

1.Alexander Technique is what Alexander discovered.
2.Alexander Technique is a way of teaching what Alexander discovered.

After some time away, things are revving up among ATSuccess members. For some people the summer is a time to stop, for us it's a time to think. Thinking is what happens when you are NOT at your computer. It happens in the park, on a walk, while reading a book for PLEASURE. Summer is a great time to hop onto the ATSuccess train to start making your biz the place you love to be at.

Click here now to find out how to join ATSuccess.

The longer you do anything, the simpler it appears.

My message to Alexander Technique trainees and teachers has been crystallizing in my mind since September 26th, 2012 when I started blogging about what I had learnt building BodyChance in Japan. At that time I thought I knew a lot - turns out I didn't know much at all. I lost of lot of money trying to test my ideas in the real world - the ultimate classroom for a serious entrepreneur.

In November, 1996 I was in Kathmandu, sitting cross-legged amongst an assembly of multinationals, listening to an Australian monk lecture us on the meaning of compassion in Tibetan Buddhism. He held up high an orange sheet of paper for us all to see, then turned it around - we could now see it was white on the back.

Then he turned the orange side to face us all again and asked: “Who can imagine what the back colour of this orange sheet is?”

“White!” we all yelled back.

Sara Lucy Miller recently shared with our group the magnificent retooling of her Alexander Technique teaching into Effortless Body Movement (EBM). She presents it in a style which makes it accessible and easily understood, and offers an "exercise programme" that people find more comfortable as a starting point. You can even get it on video.

Half of the video for free at least - what we call a loss leader. She is positioning EBM as a product people want, then leading them down a path to becoming students. This is what we call a student funnel, aka as a Sales Funnel.

Quiet (for me) this month as I took a self-imposed holiday from producing content. Back in Tokyo now, about to start the annual residential of all our students, teachers and friends. Busy times ahead. ATSuccess is now gearing up for an extended period of focused attention on how to grow your AT biz. If you are thinking of joining, now's a great time for that…

Click here now to find out more.

***

My Personal Facebook Group

My feeling within ATSuccess this week is that we can do away with Alexander Technique thank you very much, but NOT the work. The old man said it had to evolve, but into what? There's the rub - when it stops looking like what he did, the traditionalists worry. It's right that they worry, but not helpful to them, helpful to me. Why? I know I am doing something different when the feeling all around is "No - that is wrong." Hang on - isn't that exactly a indicator of change? (But not a good one I hear them yelling!)

Sometimes the hardest time to stay awake is when there are no dramas; when the work of keeping your biz fed, well-exercised and healthy is a smattering of small tasks, a consistency of focus and a remembrance of why you are doing it all in the first place. ATSuccess was like this the last week - many people thinking of leaving, taking a break. I think that's the dumbest decision you could make. And I respect your right to make it. I am not here to make you feel good, I am here to share what I have learnt: when the light is dimming, you don't turn it off. You turn it up.

"How many weeks in your year?" he asked me.

(Huh? What's he talking about?) "Well… 52 of course."

"So your biz is open over Christmas and New Year?"

"Um. No. We close"

"So your year is not 52 weeks is it?"

Welcome to my first session on how to run my business.

We are sitting at a cramped table in the noisy Sailors Café, just outside Ebisu station in Tokyo. It is 2006. Grace was two, Angelica five. My method of running my biz up to this point had been rushing to the ATM to see if I had any spare cash. It wasn't working real well…