How To Be a Professional Sociopath
by Jeremy ChanceQUIZ:
When do you talk to no one?
ANSWER:
When marketing.
It’s hard. Personally, I hate it.
Would you go to a lavish 6-course meal at a top restaurant alone?
Some might. But the less sociopathic amongst us crave feedback – it’s nourishment. Deprivation is a form of torture for a good reason – we are wired to relate.
So when you sit down to make a website, write a blog, put together a sales page or make another social media post – which are conventional ways to gather new students – you can be excused for finding this whole activity distasteful and sour.
Tossing your communication into a vast virtual void while getting no immediate response is not an activity that naturally nourishes you. Why do you think Facebook invented the Like button?
Early last year, I finally spat the dummy.
I’d promised my staff to lead on a new campaign to gather students. I’d run this particular campaign many times, and it always gathered new students.
I had all the materials – the sales page, a series of nourishing emails, the timetable and structure. It was all in place. All translated. Basically, all I had to do was tweak it a little, update the content with new dates, and make some FaceBook ads to get the ball rolling.
For weeks I kept saying to my Self “I will do it next week, I promise” and I didn’t.
Finally, the deadline passed, and the staff was asking me “How’s the Katakori Sayonara campaign going?” I’d go faint inside, disabled by shame as I puckered up a cheerful face:
“SOON!”
Inside I’d be dialoguing: I am failing, I don’t keep promises, I disappoint people – and on and on until all I wanted to do was binge on Netflix.
Finally, a “must-do” moment arrived and I sat down and started. Or tried to. I spent an hour doing what once took me a few minutes. And then a defiant voice arose inside me:
“I am not doing this.”
It was an Alleluia moment.
I felt like a child whose mum just permitted him to stay home from school.
“Really? I can just give it up?!”
Flooded with a guilt-exorcising relief, I closed the computer lid and walked away.
To succeed in building your Alexscovery practice, start first by locating a clean, clear motivation. This is the first step in my 12-Point plan, and definitely the most important.
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