Alexander Technique Principles in Selling 1. Unity | ATSuccess

Alexander Technique Principles in Selling 1. Unity

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One of the best books for those who must get used to the idea of being a sales person was written by a mentor of mine, Chuck Lewis. It's an old "sleeper" book called: "You're Gonna Love It!" that was published by Ten Speed Press. My review of it on Amazon gives you an idea about how I applied it to Alexander Technique.

Absolutely correct. No sell, no student. No student means no need for a teacher.Selling AT as a service doesn't need to be inherently bad as long as it is done with all the "means whereby" of the Alexander Technique (did I really say it?...). Keep the unity and integration while selling as a Alexander Technique teacher. Don't sell your soul (and compromise the AT principles) just to gain more students. I believe we (AT teachers) should come out with some new ways of promoting / selling the knowledge we have. It is quite revolutionary thoughts that FM Alexander came out with and I reckon it is difficult to sell them the "habitual" way people sell everything else in the world. Lots of the traditional selling / promoting trick are based on the very behaviour that AT aspires to change.AT is different and unique to everything else I have ever came accross with. Sell it and promote it as it is different.

Thanks for the reference Franis. And Martin - I am not sure about changing the "habitual" way people sell. In the way I understand it, selling hasn't much changed, ever. Humans and humans, and certain pitches will move them, others won't. Technology may change, but the essentials of selling reflect universal qualities of humaness.

Jeremy Chance's (sometimes) Daily

Alexander's Discovery v3.0